MISSING British man Philip John Pearce, 68, has been spotted yesterday in Benidorm outside the Pueblo Hotel on Calle Ibiza.

Holidaymaker Derek Crust saw Philip – better known as Phil – at 7.20am on Sunday outside the hotel’s revolving doors.

Crust left the hotel in a taxi before realising he’d just seen the 68-year-old who’s been missing since last Monday, September 9.

“I didn’t take much notice of him until I overheard him saying the police were looking for him,” Crust said.

“I couldn’t see his face, I could only see the back of him. But the hair was the same when I eventually found the pictures of him on Facebook.”

Philip – or Phil – went missing last Monday at 5.30pm from his hotel room at the Edifico Gemelos on Calle Derramador , the far- eastern end of Playa Levante.

The Bridgwater man told his travel partner he went out to ‘buy cigarettes’ before he disappeared and never returned.

Phil has ‘early onset dementia’, according to a missing person person report made to Benidorm Policia Nacional.

Pictures of him have now been widely shared on social media as well as leading UK news sites.

According to Phil’s son, Lee Pearce, the following is a description of the missing man:

“He’s wearing a stripy polo shirt, dark blue jeans, black shoes and has short grey hair. He speaks in a very broad Somerset accent. He is 5ft6in and of medium build. He has blue eyes and has a very strange right big toe guys like two toe nails.”

The polo shirt is of the same design as in the picture below.

Members of Phil’s family have travelled to Spain to continue the search.

Efforts are being coordinated at Bourbon’s Bar, next to Rockstar Benidorm, on Calle Girona.

Anyone with a spare hour is encouraged to help out at any time.

If anyone knows where he is or has seen Phil, please contact:

*****The Benidorm Facebook Community Page*****

A Foreign Office spokesperson told Benidorm Reviews there are ‘no further updates at the moment’.

The spokesperson added: “We are offering support to the family of a British man who has been reported missing in Benidorm, and are in contact with the Spanish authorities responsible for searching for him.”