British named ‘best tourists’ as Benidorm bookings for summer 2025 grow 70%

British tourists have been called the ‘best’ in Benidorm as reservations for this summer 2025 are already 70% above 2019.
In case that didn’t hit home yet – that’s more British tourists making a Benidorm booking than in the year before COVID-19 struck.
The general director of Destinia, Ricardo Fernández, said the figures had made Benidorm’s recovery a ‘reality’ during a meeting with the Fundación Visit Benidorm.
Fernández added that bookings by in-country Spanish tourists were still 1% below 2019 levels.
He said that was because ‘the Spanish had become short-term holidaymakers and preferred making last-minute bookings’.
British tourists meanwhile were the ‘best’ for making summer 2025 reservations well in advance.
Praising the loyalty of the British, he added that hotel bookings this summer 2025 were likely ‘11% more expensive’ than in 2019 due to inflation.
Now 103 hotels open in Benidorm
According to the HOSBEC hotel association, there are now 103 hotels back open in Benidorm.
This is more than triple the 40 hotels that were open back in January this year.
Together with 31 apartment complexes and 8 campsites back open, Benidorm accommodation is now 91% back to life after the COVID-19 pandemic restrictions.
The Benidorm hotels expected to open in June include the Grand Hotel Delfin (20 June), Grand Luxor Hotel (3 June) and the Benidorm East by Pierre et Vacances (17 June).
Benidorm hotels that remain closed without an expected opening date include: Benilux Park, Colors Benidorm, Magic Fenicia, Magic Villa Benidorm, Pensión del Mar, Primavera Park and Rosamar.
According to the most recent HOSBEC hotel report in May, British tourists are currently accounting for 42% of all visitors.
They are followed by the Dutch and the Belgians at 1.9% and 1.8% respectively.
British tourists are also the biggest nationality on the whole Costa Blanca making up 9% of the total.
The hotel occupancy rate entering May was at 73% in Benidorm, rising to 79% on the weekends.












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